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Silver Court

Rebranding of a jewellery store chain

A recognisable interior that works on the high street and in the mall, and stays current 5–6 years ahead.

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A full rebranding of the Silver Court store chain. Our goal was to give the stores character, make them recognisable both on a main shopping street and in a mall, and create branding that would still be current over the next 5–6 years.

The brand built into the interior

To that end we incorporated elements from the logo into the interior design and added a colour to the branding to be associated with the brand.

Bold monochrome with a classic red

As a style, we committed to a design that was not yet current in Bulgaria in the year it was created and was about to become a trend. A monochrome interior with a bold detail in classic red. We planned a crosswise logo on the facades, visible from passing foot traffic, along with a red accent on the beads symbol on the main sign.

A design for every store in the chain

The design has to work across all current and future stores of the brand. Given that the premises are rented, it had to stay recognisable on whatever flooring it was placed, and be applicable to the suspended ceiling with existing downlights typical of a retail space.

Frequently asked questions

Do you design stores and retail spaces?+
Yes. COZY. Design designs stores, showrooms and retail chains with an interior that carries the brand identity and works equally well on the high street and in a mall. For Silver Court we delivered a full rebranding of a jewellery store chain.
What is retail interior branding?+
Carrying the company's identity into the space itself: elements from the logo, a brand colour, a facade sign and details that make the store recognisable and create a brand experience. The aim is a design that stays current for years to come.
Can one design work across several rented stores?+
Yes. For chains we design a scalable concept that applies across different premises (regardless of the flooring and the standard suspended ceiling), so every store stays recognisable.

Do you like this project?

Let's create something equally bold for your space.

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